Web 2.0... The Machine is Us/ing Us Transcript

This is the transcript for that YouTube Video "Web 2.0 ... The Machine is Us/ing Us" that I posted on earlier. It is a great video! This is why I took the painstaking effort of reviewing someone else's transcript of it and added more text from the video, corrected minor spelling errors, and most importantly added all of the links and sites represented in this video. The nice feature of the original blog post that I grabbed was that it had time codes in square brackets; I improved them to be more exact and added the washed out scenes with the starting points of the YouTube videos in square brackets. Why did I do this? Because some of the places in that video are very cool and I figured I would share the wealth. My mission was to make the transcript completely reflect the entire video and all of the content represented. I went frame by frame through the whole video to ensure all the spelling from the original was carried over. I hope you all enjoy!

Web 2.0 … The Machine is Us/ing Us

[time codes in square brackets]
[0:00]

Text is linear
Text is unilinear
Text is said to be unilinear
Text is often said to be unilinear
Text is unilinear
when written on paper

Digital text is different
Digital text is more flexible
Digital text is moveable
Digital text is above all … hyper.
Digital hypertext is above all ….
hypertext is above all ….

hypertext can link
here
here
or here …

virtually anywhere
anywhere virtually
anywhere virtual

Way Back Machine
http://yahoo.com
(Take me Back)
Oct 17, 1996

View source
Most early websites were written in HTML
HTML
HTML was designed to define the structure of a web document
<p>
<p> is a structural element referring to “paragraph”

[1:00]

<LI>
<LI> is also a structural element referring to “List Item”

As HTML expanded, more elements were added,
including stylistic elements
like <b> for bold
and <i> for italics

Such elements defined how content would be formatted.
In other words form and content became inseparable in HTML

Digital Text can do better.
Form and content can be separated.

CNN.com
RSS
View source
XML was designed to do just that.

<title> does not define the form. It defines the content.
Same with <link>
and <description>
and virtually all other elements in this document.
They describe the content, not the form.
So the data can be exported,
free of formatting constraints.

NetVibes

[2:00]

Anthro Blogs
Savage Minds
Solution Watch
World Changing
Anthro Journals
University of California Press
Current Anthropology
AESonline.org

Google
With form separated from content, users did not need to know complicated code to upload content to the web.
(I’m feeling Lucky)

Blogger
Create a blog
Blog title: Beyond etext
URL: beyondetext.blogspot.com
Your blog has been created!

Monday, January 29, 2007
Hello World!
Posted by Professor Wesch at 8:14 PM

There’s a blog born every half second

and it’s not just text …
(Search)

YouTube
YOUTUBERS [2:07]

Flickr
Ahoy mwesch!
Upload Photos
Anthropology Club
Created by you

Google
XML facilitates automated data exchange
two sites can “mash” data together

flickr maps
(I’m feeling Lucky)

Who will organize all of this data?

tag this
anthropology web2.0
(save)

[3:00]

Who will organize all of this data?
We will.
You will.

Google
XML + U & Me create a database-backed web
a database-backed web is different
the web is different
the web
we are the web
(I’m Feeling Lucky)

Wired
We are the web [p. 5, para. 6, l. 2-5]
When we post and then tag pictures
we are teaching the Machine
Each time we forge a link,
we teach it an idea.
Think of the 100 billion times per day humans click on a web page teaching the Machine

the Machine
Diigo
Highlight and Sticky note

The machine is us
The machine is using us
The machine is us

Digital text is no longer just linking information …
Hypertext is no longer just linking information …
The Web is no longer just linking information …
The Web is linking people …
Web 2.0 is linking people …
… people sharing, trading, and collaborating…

[Washout]
FaceBook
YouTube - Gotta see it to BELIEVE it [0:47]

Wikipedia
Web 2.0
Edit this page…
You can edit this page

[4:00]

We’ll need to rethink a few things …
We’ll need to rethink copyright
We’ll need to rethink authorship
We’ll need to rethink identity
We’ll need to rethink ethics
We’ll need to rethink aesthetics
We’ll need to rethink rhetorics
We’ll need to rethink governance
We’ll need to rethink privacy
We’ll need to rethink commerce
We’ll need to rethink love
We’ll need to rethink family
We’ll need to rethink ourselves.

by
Michael Wesch
Assistant Professor of Cultural Anthropology
Kansas State University

Digital ethnography

Music by D E U S
There’s Nothing impossible

Creative Commons License: BY NC SA

[4:33]

/End.